Windows AutoPilot is a suite of capabilities designed to simplify and modernize the deployment and management of new Windows 10 PCs. As Rob Lefferts announced this morning, the Windows AutoPilot Deployment service marks the start of these capabilities. With Windows AutoPilot, IT professionals can customize the Out of Box Experience (OOBE) for Windows 10 PCs and enable end users to take a brand-new Windows 10 device and—with just a few clicks—have a fully-configured device ready for business use. There are no images to deploy, no drivers to inject, and no infrastructure to manage. Most importantly, users can go through the process independently, without making any decisions and without needing to involve IT.
Source: Modernizing Windows deployment with Windows AutoPilot – Windows for IT Pros